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Mediating Effect Of Competition Orientation On The Relationship Between Dynamic Capabilities And Competitive Advantage Of Small And Medium Retail Enterprises In Kenya
This paper examines how competition orientation mediates dynamic capabilities and competitive advantage relationships in small and medium retail enterprises facing dynamic situations especially from large retail enterprises. A descriptive survey research design was adopted. The population was all small and medium retail enterprises in Kenya. The sample consisted of 358 respondents to get primary data. Data was analyzed using moderated
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